In a world where we are used to showing off everything on social media, it’s still important to do the things you enjoy and like just for you. Instead of saying I love fashion, you should really learn fashion.ġ. Here are the 7 reasons why you need to know about fashion and its history to be successful in this industry ( no matter what stage in your career you are at: student, graduate, already working in this industry, wanting to make a career change.) So let me share with you in practice what opportunities knowing about fashion can unlock you. And not having a fashion degree certainly does not preclude you from becoming successful. So just because you didn’t go to fashion school this is not an excuse to not learn fashion. In 2021 there are so many ways you can learn about fashion and its history that are accessible to anyone. If you’ve been reading articles on Glam Observer for a while, you know that I have already explained that it’s not necessary to go to fashion school to get a job or be successful in this industry. I want you to be successful and we all know what the most successful people have in common: they are smart because they always keep learning new things. From now on whenever you’ll say I love fashion, you do it because behind these words there is also a strong awareness of how the fashion industry works and has evolved from its past. You are about to become a fashion industry professional, so you must know how the fashion system works. If you want to work in this industry, you can’t longer say I love fashion. So it doesn’t matter if every day you read the latest news about fashion or you are always updated about your favorite brands on Instagram if you don’t know the history of fashion, how this industry works and how everything has come to become what it’s today, you’ll still have some important missing pieces that can affect your work and career in fashion. It’s impossible to create new designs, write articles, shoot photos, style looks, build marketing and PR campaigns… without knowing the past. In fact, fashion designers but also those who work in marketing, brand management, styling, photography, buyers, fashion editors… need to look at what happened in the past, in their archives to create the future. What’s fascinating about the fashion industry is that even though it’s fast-changing and ever-evolving, every innovation and new trend in reality references back to its origin and history. The history of fashion is in fact very important and relevant still today. The only way people can write the best fashion articles, coordinate the best fashion shoots, design the best collections… is to have a deep understanding of the fashion industry from its origins. But they don’t just say I love fashion, they know about fashion. Yes of course they all have a strong passion for the fashion industry. You are not only a fashion enthusiast, you are a fashion professional or you are about to become one, and there is a big difference.ĭo you know what the most successful fashion designers, marketers, editors, art directors, stylists, PR, buyers… have in common? You must have an awareness and knowledge of the industry. For you who want to work in fashion instead, I love fashion must mean something else. Even your cousin who loves to dress extravagantly, post outfits on social media, or go shopping. Let me explain.Įveryone can say I love fashion. Well, this is not quite the right answer and indeed, in some cases, it may sound superficial and wrong if behind it is not supported by the knowledge of the fashion industry. “So, why do you want to get the job?” “Because I love fashion….
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